‘Z Brands’ Could Be the Next Direct Disruptors November 12, 2021 Hana Ben-Shabat on how the next generation is changing the consumer game. FacebookTweetLinkedInEmail Related Posts What’s the deal with ‘lazy girl jobs’? (Hint: It’s not laziness.) Augmenting Beauty with Generation Z Alternating between unapologetic body acceptance and inherited oppressive ideals Is Lipstick Licked? Gen Z is playing a prominent role in the recomposition of lip product.