How we roll
Questioning everything
Research for research’s sake has never been the Gen Z Planet way. Every survey we commission, every report we write, every tweet we, um, tweet has to address that all important question – why?
For example, why are Gen Zers such savvy savers? Why is authenticity so important to them? And why is consumer activism on the up? All good questions, and we have the considered answers to match. Furthermore, we keep all our content in the context of youth culture, what’s happening in the world today and, crucially, where we think its heading tomorrow.
Dumping the data dumps
When it comes to our research, quality over quantity is how we roll. We’re far more interested in capturing the voice of today’s youth audiences authentically rather than churning out an endless stream of facts and figures. This means questioning Gen Zers. Hanging out with them. Challenging them and being challenged back. Because only by digging deep are we able to unearth the actionable insights and spot the future trends that will enable you to capture the Gen Z opportunity.
Let’s be specific
Our extensive, insightful and customizable Gen Z research covers a whole host of topics:
- Personal – Values, family, relationships
- Health – Eating habits, physical and mental health
- Education and work – Youth employment, education and career plans
- Financials – Attitudes towards money, savings, investing and spending
- Consumption – Shopping behaviors and category-specific insights in beauty, fashion, food, travel and so much more
- Culture – Media consumption and culture creation
- Political and civil engagement
Below you’ll find all some of our esearch reports . And if you can’t find the exact answers you’re after, we will happily design a customs research plan for you.
Inside Gen Z’s $950 billion Wallet
FREE
Gen Z is emerging as a powerful economic force thanks to its fast-growing disposable income and an unprecedented influence on culture, trends, and commerce. For businesses aiming to remain competitive in an ever-evolving marketplace, Gen Z represents one of the most significant opportunities and, therefore, requires a deep understanding of this cohort. This report focuses on quantifying how much money do they really have by examining various sources of income, including employment, side-hustles, and parental allowances. But more importantly, it dives into Gen Z behaviors related to money, savings, and spending to provide valuable insight into their mindset and priorities.
In the Eye of the Beholder
$300.00
From fashion and electronics to music and films, Generation Z is driving many current trends, and beauty is no exception. With their digital-savvy lifestyle, their unique attitudes towards money, and their distinct set of values, Gen Z is challenging the beauty industry on multiple fronts. Based on an extensive study of teen and young women, this 40 page report unpacks the key attributes that make Gen Zers challenging yet promising customers. It outlines Gen Z’s attitude toward beauty, their daily beauty routines and shopping behaviors, their favorite brands, and the strategies beauty brands can adopt to win their minds and hearts.
NOTE: Once purchased, the report will be emailed to you by Gen Z Planet. Sales are final. Returns are not permitted.
Show Me the Money
FREE
Gen Z spending power is constantly changing. More Gen Zers are joining the workforce every year, many are taking on entrepreneurial side hustles to make extra cash, and parental allowances are still commonplace. This report aims to shed light on Gen Z’s various sources of income and offer brands, marketers, and retailers with insight into Gen Z markedly different attitudes and responsible approach to money.
Stirred but Unshaken
FREE
Covid-19 is just the latest in a series of events that have shaped the values and behaviors of Generation Z. In this report we explore how the pandemic has affected the lives of Gen Z and how it changed their behaviors as consumers, perhaps for good. The report provides clear and actionable advice to brands on how they can effectively engage with Gen Zers during and in post-pandemic world.
Speaking
Keynotes and workshops that spark debate, challenge thinking, and leave teams buzzing.
Gen Z 360
The Gen Z world is complex and fast changing. Grab a copy of our book to stay ahead of the game.
In the news
We’re always busy spreading the good Gen Z word. Check out our latest stories.
