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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

4 Strategies to Help Gen Z and Millennials Work Better Together

Five generations of employees will be working together under one roof. Are you prepared for…

Inc. Magazine

July 21, 2021

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A new book and a one-of-a-kind VR book launch

Gen Z 360 explores the effects of Generation Z on our culture, workplace, and the…

PR Newswire

July 12, 2021

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From Aerie to Zara, retailers turn TikTok videos into sales

Retailers have seen a number of products become viral sensations.


July 12, 2021

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Can Fashion’s Powerful Influencer Help Tod’s?

Is it a marketing ploy or a genuine effort to understand and connect with Gen-Z?

Luxury Society

May 4, 2021

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Gen Z Planet to keynote digital marketing summit

The beginning of a new year has unfortunately not (yet) brought the end of the…

Digital Marketing Summit

April 1, 2021

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Beauty’s New Frontier…from VR to Live Streaming

­­If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s…


January 9, 2021

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What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event in the lives of most,…

Retail Dive

November 23, 2020

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How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to…

Business of Fashion

September 21, 2020

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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month. “Young people” are part of…


August 19, 2020

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How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen a major corroboration of their…

The Financial Brand

July 8, 2020

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Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain…


July 2, 2020

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In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it was 17-year-old Darnella Frazier whose video showed…

San Francisco Chronicle

June 26, 2020

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The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's…

Business of Fashion

February 11, 2020

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The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those that launched at department stores…


December 19, 2019

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The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed…

Business of Fashion

December 18, 2019

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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, as the young group has…

Retail Dive

November 4, 2019

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Latest tweets

#Marketing to #GenZ is complex. In her new book, #GenZ360, author Hana Ben-Shabat identified six building blocks of next-gen marketing. They have one thing in common - a human-centric approach. Get your copy today !

We love it when readers share with us their reading experience; where they read the book, what resonates with them, and even more when they get creative with photos abs videos ❤️❤️❤️❤️ TY

That’s right! Our research shows that young talent has preference for working at small- mid sized companies where they can find flexibility and community ( early stage startup are not desirable due to level of risk). #GenZ #GenZ360

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The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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