Can Fashion’s Powerful Influencer Help Tod’s?
Is it a marketing ploy or a genuine effort to understand and connect with Gen-Z?
Luxury Society
May 4, 2021
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Gen Z Planet to keynote digital marketing summit
The beginning of a new year has unfortunately not (yet) brought the end of the…
Digital Marketing Summit
April 1, 2021
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Beauty’s New Frontier…from VR to Live Streaming
If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s…
Forbes
January 9, 2021
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What the pandemic has cemented about Gen Z
The pandemic may stick out as a uniquely disruptive event in the lives of most,…
Retail Dive
November 23, 2020
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How to Sell to Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to…
Business of Fashion
September 21, 2020
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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z
Searches for “USPS merch” were up 900 percent last month. “Young people” are part of…
WWD
August 19, 2020
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How the Coronavirus Changed Gen Z’s Views About Money
A financially conservative generation that expected good times has seen a major corroboration of their…
The Financial Brand
July 8, 2020
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Studies Find COVID-19 Has Solidified Gen Z’s Core Values
The pandemic is a defining moment in the lives of Gen Z consumers who remain…
WWD
July 2, 2020
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In aftermath of George Floyd’s death, Gen Z may help us heal
Teens organized some of this month’s major protests. And it was 17-year-old Darnella Frazier whose video showed…
San Francisco Chronicle
June 26, 2020
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The New Rules for Going Direct-to-Consumer & how to do it in 2020
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's…
Business of Fashion
February 11, 2020
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The Decade Beauty Retail Stepped Out From Behind the Counter
There's been a shift in influential beauty brands from those that launched at department stores…
Fortune
December 19, 2019
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The Brands that Teens Built: the Changing Landscape of Teen Retailers
The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed…
Business of Fashion
December 18, 2019
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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know
A unique assortment is just one part of the challenge, as the young group has…
Retail Dive
November 4, 2019
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Could Adding a Children’s Wear Category Save Some Apparel Brands?
By Vicky Young
Sourcing Journal
October 31, 2019
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