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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word and spark conversations that move the needle. Below are just a few of our recent stories.

Gen Z turns on classic snacks, forcing major grocery shake-up

Gen Z turns on classic snacks, forcing major grocery shake-up

Young consumers question ingredients and marketing claims, and increasingly rely ...
Fox News Digital
GEN Z TALKING

Michael Jackson and Kanye West: Who Decides Who Gets Forgiven?

Gen Z is now the largest segment of moviegoers and ...
Newsweek
Gen Alpha Flexes Its Three Billion Pound Spending Power

Gen Alpha Flexes Its Three Billion Pound Spending Power

They may still be in school, but teenagers are becoming ...
Grazia Daily
What went wrong at tween jewelry staple Claire’s

What went wrong at tween jewelry staple Claire’s

Tween mall staple Claire’s filed for bankruptcy protection ...
Modern Retail
Gen Z Total Income Reaches $1.1T

Gen Z Total Income Reaches $1.1T

Those age 16 to 26 are cautious with money saving ...
PLANADVISER
Gen Z girl shopping

Gen Z’s economic impact soars as workforce entry boosts spending

New data shows how American Gen Z earns, saves, and ...
WWD
Gen Z's Disposable Income reaches $950 billion

Gen Z’s Disposable Income reaches $950 billion

Gen Z Planet dives into Gen Z's wallet and money ...
PR Newswire
membership club, sams club, gen z

Gen Z, millennials drive membership growth at Sam’s Club

Walmart said the digital experience at the club resonates with ...
Retail Dive
New report: Gen Z is rewriting the beauty industry rulebook

New report: Gen Z is rewriting the beauty industry rulebook

In the Eye of the Beholder – a new report ...
PR Newswire
Gen Z is coming for the housing market

Gen Z is coming for the housing market

A growing number of Gen Zers are turning to real-estate ...
INSIDER
TIKTOK SHOP

‘TikTok Made Me Buy It’ Is Only the Beginning

Social commerce is booming in the US, but it’s still ...
BuiltIn
YOUNG SHOPPERS

How Fruit of the Loom is refreshing its brand to appeal to younger shoppers

More and more legacy brands are revamping their look to ...
Modern Retail
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Latest Podcasts

What Gen Z Wants

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Gen Z Insights, Business Strategy & Future Trends

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Understanding Gen Z’s Expectations and Behaviors

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Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

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