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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

As seen on TikTok' is the new 'As seen on TV'

As seen on TikTok’ is the new ‘As seen on TV’

TikTok is a powerful purchasing push for Gen Z because ...
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AP
The Manicure Gets a Makeover

The Manicure Gets a Makeover

For many Gen Z-ers, nails are the ‘gateway drug’ of ...
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Business of Fashion
How Traditional Teen Apparel Brands Went Out of Style

How Traditional Teen Apparel Brands Went Out of Style

Gen Z sets trends fast — and they won't hesitate ...
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Retail Dive
Gen Z Expert Reveals Why Gen Z's Seeming Contradictions Make Sense

Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense

While companies have a lot of preconceived notions about this ...
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Retail TouchPoints
Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z

Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z

Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted ...
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CO
Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?

Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?

Younger people overwhelmingly value loyalty but for that to work ...
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NPR
Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce

Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce

Claire’s wants to lure Gen Z and their parents with ...
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Modern Retail
4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced

4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced

Gen Z is now facing some major financial hurdles unique ...
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GOBankingRate
What Gen Z Consumers Really Think About Celebrity Beauty Brands

What Gen Z Consumers Really Think About Celebrity Beauty Brands

Even gen Z, for all its rejection of norms, has ...
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Beauty Independent
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Gen Z is Far More Open To Homeownership Than Millennials

Gen Z’s open-mindedness toward purchasing homes may seem surprising at ...
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The American Genius
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What Market Researchers Need To Know About Gen Z!

Gen Z is ready to buy from brands that align ...
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VoxPopMe
beauty products

Beauty Products Seek a Way Back in Supermarkets (and Gen Z Could Help)

Beauty care has been a mixed bag for grocery retailers ...
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Supermarket News

Latest Podcasts

Generation Z Myths and Realities – a Webinar

Luxury Institute

September 30, 2021

genzhbs / September 30, 2021

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

September 21, 2021

CHRISTOPHER KENTISH / September 21, 2021

Gen Z at work: recruiting and working with the next generation

School for Startups

September 14, 2021

CHRISTOPHER KENTISH / September 14, 2021
Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

August 5, 2021

CHRISTOPHER KENTISH / August 5, 2021
Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

July 14, 2021

CHRISTOPHER KENTISH / July 14, 2021
As the power of the Gen Z consumer continues to rise, and...

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Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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