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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

How To Approach Marketing And Advertising To Gen Z

How To Approach Marketing And Advertising To Gen Z

Digitally native, money-minded, and diverse, these characteristics best describe the ...
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GLOBE ECHO
Gen Z Planet to Take Part in Big Commerce 2022 Conference

Gen Z Planet to Take Part in Big Commerce 2022 Conference

BigCommerce Elevates Make it Big 2022 Ecommerce Conference ...
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Yahoo Finance
Study : How Campuses Are Leveling Up With ID Management Tech

Study : How Campuses Are Leveling Up With ID Management Tech

Higher education is heeding the call of a new generation ...
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Higher Ed Dive
5 ways Gen Z is insisting on changes to the workplace

5 ways Gen Z is insisting on changes to the workplace

Recent graduates are leaning on employers to reshape work practices ...
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The Boston Globe
Luxury brands place their bets on Gen Z

Luxury brands place their bets on Gen Z

‘The consumer of the future’: Luxury has its eyes set ...
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Modern Retail
Wall Street is tripping over itself to win over Gen Z

Wall Street is tripping over itself to win over Gen Z

Investing firms are competing to appeal to new generations who ...
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INSIDER
Gen Z flock to TikTok

The Morphe Beauty Saga Isn’t Pretty

What happens when a beauty brand’s collaborators become too controversial, ...
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New York Times
Hana Ben-Shabat - Gen Z Speaker

Gen Z is Here ! Are You Ready for the Next Generation?

Check out our latest video to learn more about Gen ...
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YouTube
Gen Z at Work

The Future of Work is Generation Z

Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat ...
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The Dan Smolen Experience
Saks is targeting Gen Z on TikTok

Saks is finally on TikTok

iIf you want to reach younger consumers, you’re on TikTok ...
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Morning Brew
Forever 21 and Roblox Metaverse

Should more retailers be on Roblox?

The platform is used by millions of tweens daily. And ...
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Retail Dive
Gen Z and TikTok

Mall-based brands are having a ‘renaissance’ on TikTok

TikTok - a key tool for brands that want the ...
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Modern Retail

Latest Podcasts

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

Understanding the Unique World of Gen Z

Retail Leader

The Future of Work is Generation Z

The Dan Smolen Experience

Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates...

Generation Z Myths and Realities – a Webinar

Luxury Institute

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

Gen Z at work: recruiting and working with the next generation

School for Startups

Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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