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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

Gen Z Planet to keynote digital marketing summit

The beginning of a new year has unfortunately not (yet) brought the end of the…

Digital Marketing Summit

April 1, 2021

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Beauty’s New Frontier…from VR to Live Streaming

­­If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s…

Forbes

January 9, 2021

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What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event in the lives of most,…

Retail Dive

November 23, 2020

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How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to…

Business of Fashion

September 21, 2020

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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month. “Young people” are part of…

WWD

August 19, 2020

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How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen a major corroboration of their…

The Financial Brand

July 8, 2020

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Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain…

WWD

July 2, 2020

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In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it was 17-year-old Darnella Frazier whose video showed…

San Francisco Chronicle

June 26, 2020

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The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's…

Business of Fashion

February 11, 2020

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The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those that launched at department stores…

Fortune

December 19, 2019

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The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed…

Business of Fashion

December 18, 2019

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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, as the young group has…

Retail Dive

November 4, 2019

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Latest tweets

“Within the next decade, #GenZ's income will rise to such a point that they'll effectively take over the economy, but their wealth could well be far behind previous generations by the time they get there” https://www.businessinsider.com/gen-z-millennial-building-wealth-investment-returns-stocks-bonds-pandemic-2021-4 @hillary_tweets

IRL, #GenZ is less interested in what millennials are wearing and more focused on what state the world will be in when they graduate from high school and college. Some older adults just aren’t ready to hear it. https://www.latimes.com/lifestyle/story/2021-04-06/genz-millennials-culture-wars-interviews @aritbenie @laurnosa

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