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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

Can Fashion’s Powerful Influencer Help Tod’s?

Is it a marketing ploy or a genuine effort to understand and connect with Gen-Z?

Luxury Society

May 4, 2021

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Gen Z Planet to keynote digital marketing summit

The beginning of a new year has unfortunately not (yet) brought the end of the…

Digital Marketing Summit

April 1, 2021

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Beauty’s New Frontier…from VR to Live Streaming

­­If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s…

Forbes

January 9, 2021

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What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event in the lives of most,…

Retail Dive

November 23, 2020

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How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to…

Business of Fashion

September 21, 2020

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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month. “Young people” are part of…

WWD

August 19, 2020

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How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen a major corroboration of their…

The Financial Brand

July 8, 2020

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Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain…

WWD

July 2, 2020

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In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it was 17-year-old Darnella Frazier whose video showed…

San Francisco Chronicle

June 26, 2020

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The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's…

Business of Fashion

February 11, 2020

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The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those that launched at department stores…

Fortune

December 19, 2019

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The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed…

Business of Fashion

December 18, 2019

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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, as the young group has…

Retail Dive

November 4, 2019

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Latest tweets

In addition to all the other torches they carry...#GenZ #activism

#GenZ #girlpower A High School Senior Won a $40,000 Scholarship. Then She Gave It Up. https://www.nytimes.com/2021/06/12/us/verda-tetteh-scholarship.html?smid=tw-share

Brilliant move #Etsy x @depop
#GenZ #Resale https://www.marketwatch.com/story/etsy-taps-two-big-markets-with-depop-acquisition-gen-z-and-resale-11623079197?reflink=mw_share_twitter

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Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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