
Augmenting Beauty with Generation Z
Alternating between unapologetic body acceptance and inherited oppressive ideals ...
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LSN Global

Is Lipstick Licked?
Gen Z is playing a prominent role in the recomposition ...
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Beauty Independent

More Chicken, Lighter Beer, Pink Drinks
Companies Craft New Products for Gen Z Tastes ...
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WSJ

New report: Gen Z is rewriting the beauty industry rulebook
In the Eye of the Beholder – a new report ...
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PR Newswire

Gen Z is coming for the housing market
A growing number of Gen Zers are turning to real-estate ...
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INSIDER

Morphe Cosmetics is closing all U.S. retail stores
It could further hurt its reputation among Generation Z consumers ...
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NBC News

‘TikTok Made Me Buy It’ Is Only the Beginning
Social commerce is booming in the US, but it’s still ...
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BuiltIn

Secondhand Luxury Watch Sales Set To Grow 75% Thanks to Gen Z …
Like their elders , Gen Z and millennial consumers want ...
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GO BankingRates

How Fruit of the Loom is refreshing its brand to appeal to younger shoppers
More and more legacy brands are revamping their look to ...
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Modern Retail

How retailers like Claire’s are going all in on Roblox
The overarching aim is to connect with Gen Z ...
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Modern Retail
What we do
Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.
Blog & Ideas
Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.
Book & Reports
The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.