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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

New report: Gen Z is rewriting the beauty industry rulebook

In the Eye of the Beholder – a new report ...
PR Newswire

Gen Z is coming for the housing market

A growing number of Gen Zers are turning to real-estate ...

‘TikTok Made Me Buy It’ Is Only the Beginning

Social commerce is booming in the US, but it’s still ...

How Fruit of the Loom is refreshing its brand to appeal to younger shoppers

More and more legacy brands are revamping their look to ...
Modern Retail

How retailers like Claire’s are going all in on Roblox

The overarching aim is to connect with Gen Z ...
Modern Retail

Luxury brands place their bets on Gen Z

‘The consumer of the future’: Luxury has its eyes set ...
Modern Retail

Wall Street is tripping over itself to win over Gen Z

Investing firms are competing to appeal to new generations who ...

The Morphe Beauty Saga Isn’t Pretty

What happens when a beauty brand’s collaborators become too controversial, ...
New York Times

Gen Z is Here ! Are You Ready for the Next Generation?

Check out our latest video to learn more about Gen ...

Mall-based brands are having a ‘renaissance’ on TikTok

TikTok - a key tool for brands that want the ...
Modern Retail

Dear Celebrities: Please Stop Churning Out Beauty Brands

Only 19 percent of Gen Zers said celebrities influence their ...
The New York Times

The era of shortages is unraveling the old American Dream

It could usher in a better economy with more freedom ...

Latest Podcasts

Gen Z and the Metaverse

Only Webinars

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z


As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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