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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced

Gen Z is now facing some major financial hurdles unique to this generation


September 15, 2021

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What Gen Z Consumers Really Think About Celebrity Beauty Brands

Even gen Z, for all its rejection of norms, has fallen under the spell of…

Beauty Independent

September 9, 2021

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Gen Z is Far More Open To Homeownership Than Millennials

Gen Z’s open-mindedness toward purchasing homes may seem surprising at first glance...

The American Genius

September 7, 2021

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What Market Researchers Need To Know About Gen Z!

Gen Z is ready to buy from brands that align with their needs and values.…


August 31, 2021

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Beauty Products Seek a Way Back in Supermarkets (and Gen Z Could Help)

Beauty care has been a mixed bag for grocery retailers during the COVID-19 pandemic...

Supermarket News

August 31, 2021

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Interest In Designer Collabs Grows As Gen Zers View Luxury Goods as Assets

Legacy brands are eyeing Gen Z as the demographic’s spending power grows...

Morning Brew

August 24, 2021

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TikTok #dorm Content Is Driving a New Category Of Home Decor

There’s a cottage industry of influencers and home decor brands ready to help...

Morning Brew

August 23, 2021

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Virgil Abloh Is The King Of Culture. Luxury Wants In.

Many in the industry see the move as a sign of things to come.

Luxury Society

August 11, 2021

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4 Strategies to Help Gen Z & Millennials Work Better Together

Five generations of employees will be working together under one roof. Are you prepared for…

Inc. Magazine

July 21, 2021

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A new book and a one-of-a-kind VR book launch

Gen Z 360 explores the effects of Generation Z on our culture, workplace, and the…

PR Newswire

July 12, 2021

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From Aerie to Zara, retailers turn TikTok videos into sales

Retailers have seen a number of products become viral sensations.


July 12, 2021

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Can Fashion’s Powerful Influencer Help Tod’s?

Is it a marketing ploy or a genuine effort to understand and connect with Gen-Z?

Luxury Society

May 4, 2021

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Gen Z Planet to keynote digital marketing summit

The beginning of a new year has unfortunately not (yet) brought the end of the…

Digital Marketing Summit

April 1, 2021

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Beauty’s New Frontier…from VR to Live Streaming

­­If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s…


January 9, 2021

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What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event in the lives of most,…

Retail Dive

November 23, 2020

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How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to…

Business of Fashion

September 21, 2020

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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month. “Young people” are part of…


August 19, 2020

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How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen a major corroboration of their…

The Financial Brand

July 8, 2020

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Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain…


July 2, 2020

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In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it was 17-year-old Darnella Frazier whose video showed…

San Francisco Chronicle

June 26, 2020

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The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's…

Business of Fashion

February 11, 2020

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The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those that launched at department stores…


December 19, 2019

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The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed…

Business of Fashion

December 18, 2019

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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, as the young group has…

Retail Dive

November 4, 2019

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Latest tweets

4 Biggest Financial Hurdles for #GenZ That No One Else Has Faced. By @YourMoneyChamp (TY for including us in this)

.@WSJ is spot on.Our research confirms: #Teens,especially girls,feel bad about themselves when faced with #Instagram’s constant stream of perfectly curated images of unrealistic beauty,bodies, lives..causing #mentalhealth issues & unnecessary pain.

We are all products of the cultural, political, and economic context in which we grew up. But how do we create meaningful intergenerational connections? Join me and @annedevmills as we discuss #generations from #babyboomers to #GenZ

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Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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