Knowledge is Power
Here at Gen Z Planet we believe it’s only right that our research and insight be available to the masses. After all, the more we understand this generation the more likely we are to make meaningful connections with them.
Show Me the Money
Gen Z spending power is constantly changing. More Gen Zers are joining the workforce every year, many are taking on entrepreneurial side hustles to make extra cash, and parental allowances are still commonplace. This report aims to shed light on Gen Z’s various sources of income and offer brands, marketers, and retailers with insight into Gen Z markedly different attitudes and responsible approach to money.
Stirred but Unshaken
Covid-19 is just the latest in a series of events that have shaped the values and behaviors of Generation Z. In this report we explore how the pandemic has affected the lives of Gen Z and how it changed their behaviors as consumers, perhaps for good. The report provides clear and actionable advice to brands on how they can effectively engage with Gen Zers during and in post-pandemic world.
Preparing for Gen Z means change. Lots of it. And with this in mind, we’ll be publishing regularly deep diving reports that cover how Gen Zers are changing the dynamics of various industries and categories so you can keep up with them.
In the Eye of the Beholder
From fashion and electronics to music and films, Generation Z is driving many current trends, and beauty is no exception. With their digital-savvy lifestyle, their unique attitudes towards money, and their distinct set of values, Gen Z is challenging the beauty industry on multiple fronts. Based on an extensive study of teen and young women, this 40 page report unpacks the key attributes that make Gen Zers challenging yet promising customers. It outlines Gen Z’s attitude toward beauty, their daily beauty routines and shopping behaviors, their favorite brands, and the strategies beauty brands can adopt to win their minds and hearts.
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