Generation Z doesn’t play by the same rules, or wait for permission. They don’t stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. That’s why we created Gen Z Planet – a research and advisory firm – to help businesses harness the creativity, power, and opportunity, this switched-on generation has to offer.
Helping you embrace the Gen Z way
Turn the page
It’s one thing to claim to be a Gen Z expert. Quite another to write an entire book to back it up. And we’re talking a proper book, with a fancy ISBN number and everything. So, what can you expect from this insightful tome? Think of it as the ultimate guide to understanding the next generation of culture creators, employees and consumers. Or as a compass that helps you better navigate an audience that cares more about purpose driven brands than simply what’s brand new.