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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

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Interest In Designer Collabs Grows As Gen Zers View Luxury Goods as Assets

Legacy brands are eyeing Gen Z as the demographic’s spending ...
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Morning Brew
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TikTok #dorm Content Is Driving a New Category Of Home Decor

There’s a cottage industry of influencers and home decor brands ...
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Morning Brew
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Virgil Abloh Is The King Of Culture. Luxury Wants In.

Many in the industry see the move as a sign ...
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Luxury Society
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4 Strategies to Help Gen Z & Millennials Work Better Together

Five generations of employees will be working together under one ...
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Inc. Magazine
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A new book and a one-of-a-kind VR book launch

Gen Z 360 explores the effects of Generation Z on ...
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PR Newswire
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From Aerie to Zara, retailers turn TikTok videos into sales

Retailers have seen a number of products become viral sensations ...
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CNBC
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Can Fashion’s Powerful Influencer Help Tod’s?

Is it a marketing ploy or a genuine effort to ...
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Luxury Society
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Gen Z Planet to keynote digital marketing summit

The beginning of a new year has unfortunately not (yet) ...
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Digital Marketing Summit
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Beauty’s New Frontier…from VR to Live Streaming

­­If 2020 accelerated any trends in beauty, it’s that immersive, ...
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Forbes
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What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event ...
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Retail Dive
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How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student ...
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Business of Fashion
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‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month ...
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WWD

Latest Podcasts

Generation Z Myths and Realities – a Webinar

Luxury Institute

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

Gen Z at work: recruiting and working with the next generation

School for Startups

Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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