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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

Gen Z and Beauty

Dear Celebrities: Please Stop Churning Out Beauty Brands

Only 19 percent of Gen Zers said celebrities influence their ...
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The New York Times
Gen Zers relied on BNPL during the holidays. It's time to pay up

Gen Zers relied on BNPL during the holidays. It’s time to pay up.

What may be a beneficial feature to retailers poses risks ...
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Retail Dive
GEN Z AND BEAUTY

Why Male Celebrities Are Launching Nail Lines

Gen Z is obsessed with individuality, nails are a canvas ...
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The Business of Fashion
GEN Z and Homeownership

The era of shortages is unraveling the old American Dream

It could usher in a better economy with more freedom ...
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INSIDER
GEN Z SIDE HUSTLE

For Gen-Z, Side Hustles Are Just Another Way To Generate Income

The value of Gen-Z’s disposable income has now reached $360 ...
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Luxury Society
GEN Z SPENDING POWER

Gen Z Has $360 Billion to Spend, Trick Is Getting Them to Buy

Gen Z Planet’s report shows they’re saving and investing instead ...
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Bloomberg
GEN Z BRANDS

‘Z Brands’ Could Be the Next Direct Disruptors

Hana Ben-Shabat on how the next generation is changing the ...
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WWD
GEN Z SPENDING POWER

Complex and savvy: This is the potential of Gen Z consumers

Inclusivity, engagement and cultural creativity - A new generation demands ...
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Haus von Eden
WHO IS GEN Z

From social influencers to ‘buy now pay later’ …

The Covid-19 pandemic led to a boom in the e-commerce ...
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CNBC
WHO IS GEN Z

Will Allegations Damage Brandy Melville’s Standing With Gen Z?

Could an exposé published last month finally sully the Gen ...
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Sourcing Journal
WHO IS GEN Z

As seen on TikTok’ is the new ‘As seen on TV’

TikTok is a powerful purchasing push for Gen Z because ...
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AP
WHO IS GEN Z

The Manicure Gets a Makeover

For many Gen Z-ers, nails are the ‘gateway drug’ of ...
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Business of Fashion

Latest Podcasts

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

Understanding the Unique World of Gen Z

Retail Leader

The Future of Work is Generation Z

The Dan Smolen Experience

Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates...

Generation Z Myths and Realities – a Webinar

Luxury Institute

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

Gen Z at work: recruiting and working with the next generation

School for Startups

Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

Explore Blog & Ideas

Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

Read all about it

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