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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

Gen Z Total Income Reaches $1.1T

Gen Z Total Income Reaches $1.1T

Those age 16 to 26 are cautious with money saving ...
PLANADVISER
Gen Z girl shopping

Gen Z’s economic impact soars as workforce entry boosts spending

New data shows how American Gen Z earns, saves, and ...
WWD
Gen Z's Disposable Income reaches $950 billion

Gen Z’s Disposable Income reaches $950 billion

Gen Z Planet dives into Gen Z's wallet and money ...
PR Newswire
membership club, sams club, gen z

Gen Z, millennials drive membership growth at Sam’s Club

Walmart said the digital experience at the club resonates with ...
Retail Dive
New report: Gen Z is rewriting the beauty industry rulebook

New report: Gen Z is rewriting the beauty industry rulebook

In the Eye of the Beholder – a new report ...
PR Newswire
Gen Z is coming for the housing market

Gen Z is coming for the housing market

A growing number of Gen Zers are turning to real-estate ...
INSIDER
TIKTOK SHOP

‘TikTok Made Me Buy It’ Is Only the Beginning

Social commerce is booming in the US, but it’s still ...
BuiltIn
YOUNG SHOPPERS

How Fruit of the Loom is refreshing its brand to appeal to younger shoppers

More and more legacy brands are revamping their look to ...
Modern Retail
metaverse, roblox, gen z

How retailers like Claire’s are going all in on Roblox

The overarching aim is to connect with Gen Z ...
Modern Retail
Luxury Gen Z

Luxury brands place their bets on Gen Z

‘The consumer of the future’: Luxury has its eyes set ...
Modern Retail
Wall street Gen Z

Wall Street is tripping over itself to win over Gen Z

Investing firms are competing to appeal to new generations who ...
INSIDER
Morphe Beauty, Makeup, Gen Z, Cosmetics,

The Morphe Beauty Saga Isn’t Pretty

What happens when a beauty brand’s collaborators become too controversial, ...
New York Times

Latest Podcasts

Gen Z Insights, Business Strategy & Future Trends

Famous Interviews with Joe Dimino

Gen Z and the Metaverse

Only Webinars

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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