The Manicure Gets a Makeover
For many Gen Z-ers, nails are the ‘gateway drug’ of beauty experimentation and self-expression.
For many Gen Z-ers, nails are the ‘gateway drug’ of beauty experimentation and self-expression.
Gen Z sets trends fast — and they won't hesitate to leave retailers who can't keep up in the dust.
While companies have a lot of preconceived notions about this cohort, they often miss the bigger picture
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted marketing playbook to appeal to this generation of consumers.
Younger people overwhelmingly value loyalty but for that to work a few things should improve
Claire’s wants to lure Gen Z and their parents with exclusive subscription boxes drops.
Gen Z is now facing some major financial hurdles unique to this generation
Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity
Gen Z’s open-mindedness toward purchasing homes may seem surprising at first glance...
Gen Z is ready to buy from brands that align with their needs and values. Of course, that means market researchers need to understand...