How Fruit of the Loom is refreshing its brand to appeal to younger shoppers November 2, 2022 More and more legacy brands are revamping their look to relate to younger shoppers. FacebookTweetLinkedInEmail Related Posts What’s the deal with ‘lazy girl jobs’? (Hint: It’s not laziness.) Augmenting Beauty with Generation Z Alternating between unapologetic body acceptance and inherited oppressive ideals Is Lipstick Licked? Gen Z is playing a prominent role in the recomposition of lip product.