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Who Is GEN Z

Capturing the hearts and minds of Generation Z

As the power of the Gen Z consumer continues to rise, and their ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing.  Tune in for a fireside chat with Hana Ben-Shabat, founder of Gen Z Planet and author of Gen Z 360, facilitated by Kelly Kovack, founder and Editor of Beauty Matte. Hosted by Innocos, the session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.

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