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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

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How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen ...
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The Financial Brand
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Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of ...
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WWD
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In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it ...
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San Francisco Chronicle
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The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling ...
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Business of Fashion
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The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those ...
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Fortune
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The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the ...
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Business of Fashion
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How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, ...
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Retail Dive
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Could Adding a Children’s Wear Category Save Some Apparel Brands?

By Vicky Young ...
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Sourcing Journal
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Latest Podcasts

Generation Z Myths and Realities – a Webinar

Luxury Institute

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

Gen Z at work: recruiting and working with the next generation

School for Startups

Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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