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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

GEN Z COSNUMERS

How Traditional Teen Apparel Brands Went Out of Style

Gen Z sets trends fast — and they won't hesitate ...
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Retail Dive
GEN Z AT WORK

Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense

While companies have a lot of preconceived notions about this ...
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Retail TouchPoints
GEN Z CONSUMERS

Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z

Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted ...
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CO
GEN Z AT WORK

Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?

Younger people overwhelmingly value loyalty but for that to work ...
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NPR
Gen Z consumers

Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce

Claire’s wants to lure Gen Z and their parents with ...
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Modern Retail
Who is Gen Z

4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced

Gen Z is now facing some major financial hurdles unique ...
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GOBankingRate
who is Gen Z

What Gen Z Consumers Really Think About Celebrity Beauty Brands

Even gen Z, for all its rejection of norms, has ...
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Beauty Independent
gen z

Gen Z is Far More Open To Homeownership Than Millennials

Gen Z’s open-mindedness toward purchasing homes may seem surprising at ...
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The American Genius
Who is Gen Z

What Market Researchers Need To Know About Gen Z!

Gen Z is ready to buy from brands that align ...
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VoxPopMe
Who is Gen Z

Beauty Products Seek a Way Back in Supermarkets (and Gen Z Could Help)

Beauty care has been a mixed bag for grocery retailers ...
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Supermarket News
Gen Z Consumer

Interest In Designer Collabs Grows As Gen Zers View Luxury Goods as Assets

Legacy brands are eyeing Gen Z as the demographic’s spending ...
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Morning Brew
Gen Z consumers

TikTok #dorm Content Is Driving a New Category Of Home Decor

There’s a cottage industry of influencers and home decor brands ...
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Morning Brew

Latest Podcasts

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

Understanding the Unique World of Gen Z

Retail Leader

The Future of Work is Generation Z

The Dan Smolen Experience

Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates...

Generation Z Myths and Realities – a Webinar

Luxury Institute

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

Gen Z at work: recruiting and working with the next generation

School for Startups

Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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