Complex and savvy: This is the potential of Gen Z consumers
Inclusivity, engagement and cultural creativity - A new generation demands ...
Haus von Eden
From social influencers to ‘buy now pay later’ …
The Covid-19 pandemic led to a boom in the e-commerce ...
CNBC
Will Allegations Damage Brandy Melville’s Standing With Gen Z?
Could an exposé published last month finally sully the Gen ...
Sourcing Journal
As seen on TikTok’ is the new ‘As seen on TV’
TikTok is a powerful purchasing push for Gen Z because ...
AP
The Manicure Gets a Makeover
For many Gen Z-ers, nails are the ‘gateway drug’ of ...
Business of Fashion
How Traditional Teen Apparel Brands Went Out of Style
Gen Z sets trends fast — and they won't hesitate ...
Retail Dive
Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense
While companies have a lot of preconceived notions about this ...
Retail TouchPoints
Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted ...
CO
Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?
Younger people overwhelmingly value loyalty but for that to work ...
NPR
Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce
Claire’s wants to lure Gen Z and their parents with ...
Modern Retail
4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced
Gen Z is now facing some major financial hurdles unique ...
GOBankingRate
What Gen Z Consumers Really Think About Celebrity Beauty Brands
Even gen Z, for all its rejection of norms, has ...
Beauty Independent
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