Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

GEN Z SPENDING POWER

Complex and savvy: This is the potential of Gen Z consumers

Inclusivity, engagement and cultural creativity - A new generation demands ...
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Haus von Eden
WHO IS GEN Z

From social influencers to ‘buy now pay later’ …

The Covid-19 pandemic led to a boom in the e-commerce ...
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CNBC
WHO IS GEN Z

Will Allegations Damage Brandy Melville’s Standing With Gen Z?

Could an exposé published last month finally sully the Gen ...
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Sourcing Journal
WHO IS GEN Z

As seen on TikTok’ is the new ‘As seen on TV’

TikTok is a powerful purchasing push for Gen Z because ...
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AP
WHO IS GEN Z

The Manicure Gets a Makeover

For many Gen Z-ers, nails are the ‘gateway drug’ of ...
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Business of Fashion
GEN Z COSNUMERS

How Traditional Teen Apparel Brands Went Out of Style

Gen Z sets trends fast — and they won't hesitate ...
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Retail Dive
GEN Z AT WORK

Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense

While companies have a lot of preconceived notions about this ...
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Retail TouchPoints
GEN Z CONSUMERS

Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z

Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted ...
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CO
GEN Z AT WORK

Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?

Younger people overwhelmingly value loyalty but for that to work ...
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NPR
Gen Z consumers

Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce

Claire’s wants to lure Gen Z and their parents with ...
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Modern Retail
Who is Gen Z

4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced

Gen Z is now facing some major financial hurdles unique ...
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GOBankingRate
who is Gen Z

What Gen Z Consumers Really Think About Celebrity Beauty Brands

Even gen Z, for all its rejection of norms, has ...
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Beauty Independent

Latest Podcasts

The Gen Z Effect

HRMixtape

March 21, 2023

genzhbs / March 21, 2023

What You Need to Know About Gen Z in the Workplace

Paylocity

December 21, 2022

genzhbs / December 21, 2022
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Gen Z and the Metaverse

Only Webinars

December 17, 2022

genzhbs / December 17, 2022

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

June 21, 2022

genzhbs / June 21, 2022

How to tailor business storytelling to Gen Z

The Business Storytelling Show

May 18, 2022

Jon Woodrow / May 18, 2022

Understanding the Unique World of Gen Z

Retail Leader

April 4, 2022

genzhbs / April 4, 2022

The Future of Work is Generation Z

The Dan Smolen Experience

March 18, 2022

genzhbs / March 18, 2022
Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates...

Generation Z Myths and Realities – a Webinar

Luxury Institute

September 30, 2021

genzhbs / September 30, 2021

Gen Z 360 : the effects of Gen Z on Culture, Work & Commerce

Business Book Shelf Podcast

September 21, 2021

CHRISTOPHER KENTISH / September 21, 2021

Gen Z at work: recruiting and working with the next generation

School for Startups

September 14, 2021

CHRISTOPHER KENTISH / September 14, 2021
Jim Beach from School for Startups talks to Hana about recruiting and...

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

August 5, 2021

CHRISTOPHER KENTISH / August 5, 2021
Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z

INNOCOS

July 14, 2021

CHRISTOPHER KENTISH / July 14, 2021
As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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