
Complex and savvy: This is the potential of Gen Z consumers
Inclusivity, engagement and cultural creativity - A new generation demands ...
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Haus von Eden

From social influencers to ‘buy now pay later’ …
The Covid-19 pandemic led to a boom in the e-commerce ...
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CNBC

Will Allegations Damage Brandy Melville’s Standing With Gen Z?
Could an exposé published last month finally sully the Gen ...
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Sourcing Journal

As seen on TikTok’ is the new ‘As seen on TV’
TikTok is a powerful purchasing push for Gen Z because ...
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AP

The Manicure Gets a Makeover
For many Gen Z-ers, nails are the ‘gateway drug’ of ...
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Business of Fashion

How Traditional Teen Apparel Brands Went Out of Style
Gen Z sets trends fast — and they won't hesitate ...
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Retail Dive

Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense
While companies have a lot of preconceived notions about this ...
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Retail TouchPoints

Brands Leverage Diversity Marketing and Authentic Engagement to Court Gen Z
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted ...
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CO

Retail Jobs are Treated as a Temporary Bridge to Something Better. But Why?
Younger people overwhelmingly value loyalty but for that to work ...
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NPR

Claire’s Introduces Subscription Boxes as Part of a Revamped e-commerce
Claire’s wants to lure Gen Z and their parents with ...
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Modern Retail

4 Biggest Financial Hurdles for Gen Z That No One Else Has Faced
Gen Z is now facing some major financial hurdles unique ...
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GOBankingRate

What Gen Z Consumers Really Think About Celebrity Beauty Brands
Even gen Z, for all its rejection of norms, has ...
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Beauty Independent
What we do
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