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Spreading the word

While we’re not really big on bragging, we’ve been quoted in the press quite a bit lately.  And it’s all down to our relentless ambition to spread the good Gen Z word at every turn and spark positive conversation and change. Below are just a few of our recent stories.

lady holding sparkling candle with lights

What the pandemic has cemented about Gen Z

The pandemic may stick out as a uniquely disruptive event ...
Retail Dive
Who is Gen Z

How to Sell to Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student ...
Business of Fashion
Gen Z consumers and values

‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month ...
GEN Z and Money

How the Coronavirus Changed Gen Z’s Views About Money

A financially conservative generation that expected good times has seen ...
The Financial Brand
gen zers walking and playing with phones

Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of ...
BLM and Gen Z

In aftermath of George Floyd’s death, Gen Z may help us heal

Teens organized some of this month’s major protests. And it ...
San Francisco Chronicle
Gen Z Brands

The New Rules for Going Direct-to-Consumer & how to do it in 2020

With increased competition and costs mounting, the playbook for selling ...
Business of Fashion
Gen Z Shopping

The Decade Beauty Retail Stepped Out From Behind the Counter

There's been a shift in influential beauty brands from those ...
Gen Z fashion

The Brands that Teens Built: the Changing Landscape of Teen Retailers

The rise of social media and e-commerce coupled with the ...
Business of Fashion
lady with red lips and a hood in the snow

How to Get On Gen Z’s Wish List This Season. What Brands Need to Know

A unique assortment is just one part of the challenge, ...
Retail Dive
interior of kids retail shop

Could Adding a Children’s Wear Category Save Some Apparel Brands?

By Vicky Young ...
Sourcing Journal

Latest Podcasts

Gen Z and the Metaverse

Only Webinars

Understanding Gen Z’s Expectations and Behaviors

TouchNet's Focus Podcast

How to tailor business storytelling to Gen Z

The Business Storytelling Show

The Future of Work is Generation Z

The Dan Smolen Experience

Future of Work Sherpa Dan Smolen interviews author Hana Ben-Shabat. She illustrates...

Generation Z Myths and Realities – a Webinar

Luxury Institute

Did you know this about Gen Z? What are we missing?

Voxpopme ReelTalk

Generation Z is here and there is so much to discover and...

Capturing the hearts and minds of Generation Z


As the power of the Gen Z consumer continues to rise, and...

What we do

Change-driving research. Engaging workshops. Bespoke advisory services. We’ve got all your Generation Z requirements covered.

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Blog & Ideas

Don’t miss our latest blogs and hot takes on how Gen Z are shaping brands and driving change.

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Book & Reports

The Gen Z world is complex and fast changing. Grab a copy of our book or one of our reports to stay ahead of the game.

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