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What makes Gen Z Tik (and Tok)?

5 reasons why TikTok resonates with Gen Z and how your brand can can resonate too!  The race to gain the trust and dollars of Generation Z is firmly on, with every brand eyeing up their slice of the pie.…

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Once upon a timeline

How to engage Gen Z through brand storytelling In a world where attention is the most valuable commodity and content creation is exploding, capturing the attention of customers is increasingly difficult  and maintaining that attention is a whole new level…

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Gen Z Spending Power Reached $360 Billion

Gen Z spending power reached $360 billion

Gen Z has been grabbing headlines for a while for their willingness to subvert expectations thanks to their markedly different attitudes and responsible approach to money. Yet, brands, retailers, and other companies that target Gen Zers have struggle to keep…

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GEN Z And Homeownership

Home Sweet Home 

Gen Z’s favorable view of homeownership is set to create a new housing market reality.  After years of headlines highlighting how Millennials were delaying homeownership, we are now facing a new reality in which young Gen Zers are not only…

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GEN Z And Nostalgia

The past is not in the past

How Gen Z’s obsession with nostalgia is creating future opportunities for brands. As one generation gives way to a new one, the familiar narrative is that of tension. Older generations complain about the tastes and actions of today’s youth and…

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