Gen Z, millennials drive membership growth at Sam’s Club
Walmart said the digital experience at the club resonates with that cohort
New report: Gen Z is rewriting the beauty industry rulebook
In the Eye of the Beholder – a new report by Gen Z Planet, reveals the dramatic shift in the beauty industry that is being brought about by Generation Z.
Gen Z is coming for the housing market
A growing number of Gen Zers are turning to real-estate investing as an escape from the traditional 9-to-5
‘TikTok Made Me Buy It’ Is Only the Beginning
Social commerce is booming in the US, but it’s still years behind international markets.
How Fruit of the Loom is refreshing its brand to appeal to younger shoppers
More and more legacy brands are revamping their look to relate to younger shoppers.
How retailers like Claire’s are going all in on Roblox
The overarching aim is to connect with Gen Z
Luxury brands place their bets on Gen Z
‘The consumer of the future’: Luxury has its eyes set on the Gen Z.
Wall Street is tripping over itself to win over Gen Z
Investing firms are competing to appeal to new generations who have more options than ever.
The Morphe Beauty Saga Isn’t Pretty
What happens when a beauty brand’s collaborators become too controversial, makeup trends change, and Gen Zers flock to TikTok?
Gen Z is Here ! Are You Ready for the Next Generation?
Check out our latest video to learn more about Gen Z and why do they matter
