Luxury brands place their bets on Gen Z
‘The consumer of the future’: Luxury has its eyes set on the Gen Z.
Wall Street is tripping over itself to win over Gen Z
Investing firms are competing to appeal to new generations who have more options than ever.
The Morphe Beauty Saga Isn’t Pretty
What happens when a beauty brand’s collaborators become too controversial, makeup trends change, and Gen Zers flock to TikTok?
Gen Z is Here ! Are You Ready for the Next Generation?
Check out our latest video to learn more about Gen Z and why do they matter
Mall-based brands are having a ‘renaissance’ on TikTok
TikTok - a key tool for brands that want the attention of Gen Z consumers.
Dear Celebrities: Please Stop Churning Out Beauty Brands
Only 19 percent of Gen Zers said celebrities influence their purchasing decisions
The era of shortages is unraveling the old American Dream
It could usher in a better economy with more freedom to live where you want, better working conditions, and less spending on stuff.
‘Z Brands’ Could Be the Next Direct Disruptors
Hana Ben-Shabat on how the next generation is changing the consumer game.
Complex and savvy: This is the potential of Gen Z consumers
Inclusivity, engagement and cultural creativity - A new generation demands radical change
Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense
While companies have a lot of preconceived notions about this cohort, they often miss the bigger picture
