Mall-based brands are having a ‘renaissance’ on TikTok
TikTok - a key tool for brands that want the attention of Gen Z consumers.
Dear Celebrities: Please Stop Churning Out Beauty Brands
Only 19 percent of Gen Zers said celebrities influence their purchasing decisions
The era of shortages is unraveling the old American Dream
It could usher in a better economy with more freedom to live where you want, better working conditions, and less spending on stuff.
‘Z Brands’ Could Be the Next Direct Disruptors
Hana Ben-Shabat on how the next generation is changing the consumer game.
Complex and savvy: This is the potential of Gen Z consumers
Inclusivity, engagement and cultural creativity - A new generation demands radical change
Gen Z Expert Reveals Why Gen Z’s Seeming Contradictions Make Sense
While companies have a lot of preconceived notions about this cohort, they often miss the bigger picture
4 Strategies to Help Gen Z & Millennials Work Better Together
Five generations of employees will be working together under one roof. Are you prepared for the unexpected?
A new book and a one-of-a-kind VR book launch
Gen Z 360 explores the effects of Generation Z on our culture, workplace, and the consumer market.
