‘TikTok Made Me Buy It’ Is Only the Beginning
Social commerce is booming in the US, but it’s still years behind international markets.
Resonating with Gen Z IRL and URL
Q&A with Gen Z Planet founder
What makes Gen Z Tik (and Tok)?
5 reasons why TikTok resonates with Gen Z and how your brand can can resonate too! The race to gain the trust and dollars of Generation Z is firmly on, with every brand eyeing up their slice of the pie.…
A dysfunctional family or a harmonious orchestra?
Gen Z and the multigenerational workforce The holiday dinner has long been a staple of American culture. Every Thanksgiving and Christmas, family members from across the country reunite, share turkey and eggnog, and spend quality time with each other as…
Mall-based brands are having a ‘renaissance’ on TikTok
TikTok - a key tool for brands that want the attention of Gen Z consumers.
The era of shortages is unraveling the old American Dream
It could usher in a better economy with more freedom to live where you want, better working conditions, and less spending on stuff.